Privacy Policy and Cookies

Last updated: 21 July 2026

1. Who we are

This Privacy Policy explains how Bright Way collects, uses, and protects your personal information when you use this website BrightWay.

2. What information we collect

When you submit an enquiry through our contact or finance calculator forms, we collect:

• Name
• Email address
• Phone number
• Enquiry type (e.g. general enquiry, finance enquiry, vehicle-specific enquiry)
• Message content (whatever you write to us)

We do not currently collect payment information, and we do not use any third-party analytics, advertising, or tracking services on this Site.

3. How we use your information

We use the information you provide solely to:

• Respond to your enquiry about a vehicle or our services
• Contact you by phone or email regarding your enquiry
• Keep a record of communications for customer service purposes

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Legal basis for processing

We process your information based on:

• Consent — you provide your details voluntarily when submitting an enquiry
• Legitimate interest — responding to enquiries is necessary to provide our services

5. How long we keep your information

We retain enquiry data for as long as necessary to respond to your enquiry and for a reasonable period afterwards for record-keeping (e.g. 12–24 months), unless you ask us to delete it sooner or a longer period is required by law.

6. Data storage and security

Your information is stored securely in our website's database. We take reasonable technical and organisational measures to protect it against unauthorised access, loss, or misuse.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent at any time
• Object to how your data is processed

To exercise any of these rights, contact us at Support@brightwaymotors.co.uk

8. Third parties

We do not currently integrate with third-party services (such as Auto Trader) on this Site. If this changes (for example, if we link an Auto Trader stock feed or add analytics), we will update this policy to reflect what data is shared and with whom, and notify users where required.

9. Cookies

This Site uses a strictly necessary session cookie to keep administrators logged in to the admin dashboard. This cookie is essential for the Site to function and does not track you across other websites or collect any personal data beyond maintaining your login session. Because it is strictly necessary, it does not require your consent under UK cookie law (PECR). We do not use any analytics, advertising, or tracking cookies on this Site.

10. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

11. Contact us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Email: [Support@brightwaymotors.co.uk]
Phone: [07519089009]
Address: [Yard 1 Marston Hall Industrial Estate, Marston Lane, Bedworth, CV12 9SD]